BehaviorScout™ · Visual Brand Guidelines

BehaviorScout™ Brand Guide

The marks, color, and type in one sheet — everything you need to keep BehaviorScout™ consistent across social, brand and video design.

Quick Branding Reference
FOR MARKETING & VIDEO DESIGN · v3.0
BehaviorScout™ · Identity
Logo Variations
The lockup, mark, and wordmark — shown light, and reversed for dark backgrounds.
Primary lockup
behaviorscout™
ABA Recruiting Redefined
behaviorscout™
Compact — mark + wordmark, no tagline
The mark
400
600
800
950
Wordmark
behaviorscout™
TypefaceGeist
behavior300 · light
scout600 · semibold
Caseall lowercase
Primary lockup
behaviorscout™
ABA Recruiting Redefined
behaviorscout™
Compact — mark + wordmark, no tagline
The mark
100
200
300
400
Wordmark
behaviorscout™
TypefaceGeist
behavior300 · light
scout600 · semibold
Caseall lowercase
BehaviorScout™ · Color
Color Swatches
One plum hue and the cool-grey neutrals — print-ready hex for every step.
Color — plum, the single hue
50100200300400500600700800900950990
plum-950 — brand anchor
Primary ink, deep fills, app-icon ground
#280E1F
Plum is precious — reserved for the single primary action, selection, and the deep mark. Most surfaces stay grey + ink.
Color — cool grey, neutrals
050100200300400500600700800900950990
A faintly-violet cool grey
Hue-matched to the plum — never warm
#F9F8FA
No semantic green / red / amber. Status reads through plum tints + grey and position — never a stoplight palette.
BehaviorScout™ · Type
Brand Typeface
Geist carries the whole system; Geist Mono sets all numerals and data.
Typeface — sans
Aa
Light 300 Regular 400 Medium 500 Semibold 600
GeistNEO-GROTESQUE · UI & HEADINGS
Typeface — mono
123
94% · 142 · #BS-204 · $1,581
Geist MonoALL NUMERALS & DATA · TABULAR
behaviorscout™
ABA Recruiting Redefined
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